The Four Pillars Single Vineyard Bloody Shiraz Gin required packaging that reflected its ultra-premium, limited-edition status while remaining aligned with the brand’s sustainability ethos. The challenge was to create a label and gift box that conveyed luxury and exclusivity without relying on traditional premium liquor design clichés.

The design uses texture, colour, and typography to create a refined, discoverable unboxing experience, enhanced with subtle foil detailing and card inserts that tell the story of the gin, its vineyard, and the perfect serve. Every element—from the recyclable paper bottle mould and FSC-certified stock to the woven paper pull tab—was carefully considered to combine environmental responsibility with tactile luxury.

The result is a modern, elegant, and environmentally conscious packaging system that captures the essence of the gin, celebrates Australian craftsmanship, and delivers a memorable experience for collectors and connoisseurs alike.