RMIT Online required a distinct brand identity that felt unmistakably connected to the broader RMIT brand while establishing its own presence in the increasingly competitive online education market.

Building on the existing RMIT visual language, we developed an identity centred around the pixel—a simple graphic device that became the foundation of a flexible brand system. Through colour, typography and motion, the pixel was used to reveal, frame and transform content, creating a dynamic identity that reflected the accessibility and adaptability of online learning.

The identity extended into an integrated campaign using bold typography, graphic elements and concise copy that highlighted the flexibility of studying on your own terms. We also concepted, art directed and produced a suite of animated videos to communicate the breadth of RMIT Online's course offerings, creating a cohesive system that worked seamlessly across digital channels.