This project involved creating a bold, concept-driven visual identity for human futurist Chris Riddell, designed to reflect his work of interpreting and predicting the future amidst a complex, rapidly changing world. The challenge was to translate his energetic, optimistic, and thought-provoking approach into a cohesive brand system that could work across digital and experiential touchpoints.

At the core of the identity is the use of redaction as a key visual device—selectively obscuring and revealing content to mirror the act of predicting the future. This approach creates tension between clarity and ambiguity, reinforcing Chris’ mission to illuminate possibilities, provoke curiosity, and inspire change.

The visual language was applied across a fully overhauled website, digital content, presentations, and social channels, combining dynamic typography, integrated photography, and animated copy to create an experience that feels kinetic, urgent, and alive. The result is a distinctive identity that communicates optimism and insight, giving Chris a platform that is as conceptually rigorous as it is visually engaging.