We create persuasive visual concepts.

Based in Melbourne, Australia, we provide clients around the world with design & art direction services that evoke attention and show purpose.


We believe that in today’s diverse media system, design must be reactive. It needs to respond to the stimulus of market demands, evoke attention and be compelling.
This is precisely what drives Longton.

We offer experience behind every job and approach work attentively. Intensive research allows us to be reactive, and challenging our designs keeps the work fresh and inspiring. By intentionally remaining small, our efforts on each project are larger. Our designers are in direct contact with clients, from start to finish. For us it ensures the message never gets lost in the design process, and for clients, it means the work is aligned with business objectives. When required, our studioʼs creative rigor combines input from our extensive creative network to ensure the right fit for each project.


Identity / Branding
Visual identity, concept development
Web / Interactive
Design & development
Print Design
Posters, publication, advertising, stationery, packaging etc.
Environmental Design
Point of sale, signage, wall graphics
35mm, digital, filmography


Longton is the design & direction practise of Michael Longton.

Michael has been delivering design outcomes for brands, studios, businesses, start-up companies and large corporations since 2004. He has broad experience in all facets of branding, print & online design in diverse industries including Fashion, FMCG, Architecture & Property and the Creative Industries. In 2009 Michael co-founded the creative studio And where he worked with clients such as RMIT, Sony Music, SXSW, Billabong, Stussy and Warner Music. In 2012 Michael started the Longton Studio to offer clients a more holistic design solution.

Michael is an active member of the arts community and currently lectures at the Shillington Design College.